OPEN DAY XI'AN 2025

The Open Days are presentations of Spanish products for local food and beverage importers in China. Additionally, Spanish companies, as well as organizations, associations, DO/IGP, and autonomous communities, have the opportunity to participate with an exhibition booth to showcase their products

This activity is part of the #SpainFoodNation campaign developed under the agreement signed by ICEX and the Ministry of Agriculture, Fisheries, and Food (MAPA) to promote the image of Spanish food, wines, and beverages in key export markets and provide opportunities for Spanish companies.

This exhibition brings together the entire professional audience from the local food industry, including key players such as importers, distributors, HORECA, and specialized media.

It’s an exceptional opportunity to present products that can be considered gourmet, specialty, or imported, especially those with geographical indications or certifications like organic. Additionally, parallel activities related to Spanish culture and gastronomy will be held during the event.

In the afternoon, the event opens to invited consumers, specifically selected for their interest in Spanish products and purchasing capacity.

The OpenDay in Xi’an will be on the 23rd of June in a 4 to 5 star hotel yet to be defined in the city center. 

With a population exceeding 9 million, Xi’an is the capital of Shaanxi province, which has 39 million inhabitants and a privileged geographical position as a bridge between East and West China

With a local GDP of over 200 billion euros, Xi’an’s economy is among the fastest-growing in China, driven by a second wave of development with high-value industries such as photovoltaics, aeronautics, and tourism.

A city of great historical significance as the starting point of the Silk Road, it boasts a rich culinary tradition.

The expansion of disposable income, tourism, and demand generated by visitors to high-level events open new opportunities for food and beverage importers.

For more information please refer to our Chinese social media.